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About Us was an idea we had toyed with for a long time - it was an obsession with another popular site which focuses on selling premium outdoor clothing for killer deals that was so exciting to us. This and a combination of having two young children, being frustrated with websites that are not streamlined enough, and the fact that everyone loves a bargain, including us! From these thoughts, in early 2008, the idea of was born. Our official launch was May 19th, 2008.

Here we are, the original one deal at a time website for anyone interested in buying top notch parent, baby, and kid items at the best prices you will find anywhere. We work tirelessly to find the best vendors, and it is not easy! We feel that if there is a bargain to be found out there for a brand name, high end, mom, baby, or kid item, then we will find it.

We have grown organically and from the ground up from our own savings. We have no investors. We have no media contacts and have done no marketing campaigns. Yet we continue to grow at the rate that any company that has those advantages does. We would much rather spend our dollars on passing all the savings on to you, our customer, as humanly possible. is for you, by you and about you, the moms and dads of the world who want a great deal on a great product. It's about time - Are YOU Hooked Yet?

Get hooked on our mama bargains - the word of mom says our deals are so hot, they're almost free! One hot deal at a time,
once it's gone, well, it's gone, so get it while it's hot, tell your friends, and get them hooked. We'll thank you and so will they!